A study on television viewing shows that the way Latinos are depicted may affect viewers' racial stereotypes.
University of Arizona researchers exposed white subjects to television clips that depicted Latinos in flattering and unflattering ways. They found that individual perceptions of white characters' educational level and other qualifications were not altered by their behavior. However, when watching Latino, the white study participants were more likely to assume that these characters were less educated. They also began to identify more strongly with their own racial group.