Oxytocin, the hormone and neurotransmitter best known for its role in bonding between mothers and infants, may now be used to treat shyness.
Research from the U.S. and Switzerland has shown that taking a small dose of oxytocin before social encounters such as a job interview can greatly reduce symptoms of social anxiety.
Previous studies on individuals with autism and Asperger's syndrome have likewise shown the hormone's potential to ease social interactions.
Pharmaceutical companies around the world are now competing to formulate a prescription form of oxytocin that would be inhaled like nasal spray.
Unlike more traditional social lubricants such as alcohol, scientists say the drug would be non-addictive and would not have any negative side effects. However, opponents to its formulation fear that the drug's ability to produce feelings of social ease could be abused to gain false feelings of trust or even be used as a date rape drug.
Read more: A Welcome Answer To Shyness...