Consumer Psychology Archives

Sad People Willing to Spend More Money - April 10, 2008

Feeling glum drives spending for a specific type of individual, shows research by social psychologists at Harvard and Carnegie Mellon Universities. For their study, "Misery is not Miserly: Sad and Self-Focused Individuals Spend More," 33 test subjects were randomly assigned...
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Shopping Patterns Can Predict Normal, Psychotic Personalities - December 10, 2007

Taking a look at holiday shopping patterns may help identify personality disorders, says Paul Albanese, Assistant Professor of Marketing at Kent State University. Albanese has classified personality types into four categories: normal, neurotic, primitive and psychotic. Accordingly, normal personalities follow...
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Rerouting the Path of Least Resistance Makes Healthy Choices Easy - December 5, 2007

Making medical appointments, heading to the gym and eating right are so essential to our health, it seems absurd that we so often let them fall wayside to busy schedules and stress. Economists studying this pattern of behavior call it...
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Preschoolers Say McDonald's Carrots Taste Best - August 7, 2007

The marketing of obesity-friendly foods may have the strongest effect on preschool aged children, shows a study from the August issue of Archives of Pediatrics & Adolescent Medicine. Researchers asked 63 children between the ages of three and five to...
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Cognitive Lock-In: Why Consumers Stick With The Familiar - June 15, 2007

Consumer loyalty can stem as much from perceived ease of purchase and habit as it does from actual satisfaction level with a product. This conclusion is put forth by Kyle B. Murray and Gerald Häubl, in their paper "Explaining Cognitive...
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Women Of All Sizes Feel Bad About Their Bodies After Viewing Models - March 27, 2007

We're all familiar with the studies that show heavier women feel worse after seeing images of the "thin-ideal" women portrayed on television and in magazines. However, a new study published in this month's Sex Roles: A Journal of Research shows...
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Men Equally Likely as Women to Be Compulsive Buyers - October 2, 2006

A study to be published in the October issue of the American Journal of Psychiatry shows that men are nearly as likely to suffer from compulsive buying disorder as women. Researchers surveyed 2,513 adults about their buying behaviors and attitudes....
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